The State of Search - Enter AOL and Amazon
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Meanwhile, AOL has released their desktop search appliance, and while AOL has suffered declining membership in the past few years, they are still a huge membership portal with many of the features other search engines are just now starting to offer. With the addition of this new feature, AOL has shoved itself into the competition to be your one stop portal for all the "relevant" needs in your life.
If enough of the members with AOL install this appliance and make use of its search features, advertisers will soon pay attention and perhaps turn their slated media spend on Google and Yahoo! over to AOL, which is a marketing behemoth few would like to contend with. AOL’s users likely don’t go to Google to search, and will most likely use the AOL tool. It's fast, easy, and currently pulls its results from Google.
A9 meanwhile has released its own search tool which combines searching the Web with a search of image results enhanced by Google Images, Search Inside the Book® results from its parent company, Amazon.com, intertwined with reference results from GuruNet, and movies results from the Internet Movie Database (IMDb), it allows you to take notes on your search, helps you organize your searches, allows you to bookmark your searches, wipe out the searching you have done that you do not want left behind, and uses your search history to return results specific to your interests.
Amazon.com was one of the first to feel the brunt of the privacy advocates with its release of the search engine A9, but undoubtedly not the last. These concerns will only rise as new technological advances are made, allowing marketers and advertisers closer into our lives than they are currently.
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