The State of Search - Relevancy
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In the current state of the search engine wars, relevancy is the keyword du jour. With the constant changes occurring within the search engines themselves, they have left website owners, webmasters, marketing, and search engine professionals everywhere confused as to what is relevant and what is not.
Google, since its recent initial public offering, has made a full court press to increase its revenues with the release of Gmail, as well as its desktop search tool, and offering to place its search tool on websites. While this may be good for keeping investors happy, Google has thrown wrenches into its search algorithm that have the owners of websites sitting on edge, worrying about what is next from the search giant.
As recently as two months ago, Google was using the meta description tag to help it return relevant results. We all know that the meta keyword tags had not been used for years due to abuse with keyword stuffing in the meta keyword tags on Web pages.
Google also completed a back link update which lowered Page Rank on many websites and sent webmasters again to the many forums seeking answers on Google's ways. There has also been a significant slowdown from Google in indexing websites and returning those results in the natural search listings otherwise known as organic results. What once took around thirty (30) days is now stretched to close to sixty (60) to ninety (90) days for websites new to the Internet life.
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