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SEARCH OPTIMIZATION

The Logic And Use Of Sitemaps For SEO
By: Morgan Carey
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    2003-10-10

    Table of Contents:
  • The Logic And Use Of Sitemaps For SEO
  • Proper Linking Architecture Eliminates The Need For Sitemaps
  • Why A Sitemap Is A Bad Thing
  • Links Pages Attract PR, But Why Lose PR To Them'

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    The Logic And Use Of Sitemaps For SEO - Proper Linking Architecture Eliminates The Need For Sitemaps


    (Page 2 of 4 )

    Imagine this: your website utilizes a navigation consisting of 20 main category pages all interlinked, considered to be the focal points of both your main optimization and your PR efforts (this applies to any number of pages). Now, you have many minor pages that are nowhere near as competitive, with regards to keyword and content focus, yet you want them to be included in the index and receive some smaller measure of pagerank so that they will place by simple virtue of their inclusion and superior on page optimization. Do you need a sitemap' NO! Instead, reserve a small piece of real estate somewhere on your main pages that will not interfere with the esthetic presentation of the pages or confuse your visitors for a proportionate number of unique links.


    In this case you need 200 links. You need only to place 10 anchor keyword rich html links at the bottom of each of your 20 main pages and all of your 220 pages will be indexed and gain pagerank. How much pagerank you decide to distribute to each remains in your control by using the strategy of Channeling Pagerank, discussed in my article by that name, or by simple inclusion/exclusion of html links to any given page from other source pages.

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