The 5 Most Common SEO Mistakes - Splash / Flash Sites
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The Error:I often see poorly ranked sites that visually contain a lot of text' but the text itself is not of the font variety but graphic. Great eye candy, but forget a high ranking and search engine traffic if that is the only text on a page. I would say at least half my clients used to suffer from overdoing graphic text. The main webmaster culprits for this are (surprise, surprise) adult sites, and also those targeting young markets where it is believed lots of graphics and eye candy is what impresses and sells (handy shops, games console websites, games software sites etc.)
Of course the worst of all has to be the Flash websites that offer no pure html alternative and the source code looks like the example I give in my SEO for flash tutorial page'
http://www.abakus-internet-marketing.de/en/seo-tutorial/flash.htm
The Solution:Integrate normal text where you can. You can make text and text links look great with a bit of css formatting know-how. You do not need graphic text to make text look attractive nowadays. At least do not make your pages all graphic text. Leave something for the search engine spiders to find and index. This also applies to Flash sites. Rarely does everything have to be a flash object. You can quite often have text surrounding a Flash object without any negative effects.
Summary:Web pages that contain no normal text, or very little text, simply will not rank highly unless there is a VERY strong link campaign running. Mix graphics and objects with text. It is really this simple, No text = No ranking.
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