The 5 Most Common SEO Mistakes - Header Area Duplication
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The Error:It is human nature to be a bit lazy when developing a website. One of the most common, yet devastating for search engine traffic, mistakes is when a webmaster uses 'save as' to work on a new content page but forgets to change the non-visible header area of a page in Dreamweaver or whatever. I think we've all seen these sites. A whole site has something like 'widgets-for-sale.com' in the title on EVERY page. The meta tags are identical on every page. Only the visible content is different. Rarely however do separate pages have exactly the same theme or content. Every page can be optimized for different keywords whether major or minor and can of course be an entry point to your site from a search engine. It is such a waste and almost makes me cry when I see great sites using mydomain.com for a title on every page.
The Solution:When developing a site, stick to a pattern. I will normally do the content first but I always make sure the last thing I do before moving on to a new content page is to make sure I have not only the content optimized, but the <head> area as well. You will not find an identical title tag on my whole website, or meta description for that matter. Never forget that each page is an entry page and optimize each to the best of your ability.
Summary:Never repeat titles or meta descriptions in a website. Treat each page as if it were the most important and optimize it thoroughly. Don't be tempted to leave the head area without optimization.
Next: Unnecessary Framesets >>
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