Ten SEO Guidelines - Keyword Focus and Conclusion
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High rank in the search engine results - Most users rarely go beyond the first or second page of the search results. Unless you maintain a high position on the search engine results pages (SERPs), your chances of attracting prospects via the search engine will be highly diminished. It is very important that your site comes up as high as possible on the results page . For this an effective keyword density will need to be adopted, along with the use of popular keywords and phrases.
Appropriate keyword density- Keyword density is the number of times that the keyword appears in a web page's content. It is this density that decides the search engine page rank that the site shall enjoy. It is one factor search engines use in deciding whether the page is relevant to the searcher's query.
However, this does not mean that only the keyword density is to be given regard while the quality of the content maybe completely ignored. Remember, unless your content is good, even if you do manage to pull in prospects using keywords, you will not be able to make converts. Since it is the final sale that is the backbone of any commercial venture, you cannot ignore the quality of the content at any given time.
Today there are highly intelligent search engines being developed which do not fall for content that is merely rich in keywords. Some search engines might even penalize web sites that are too keyword-rich, figuring that they contain nonsense. So keep in mind that search engines will look at other factors to judge whether your page is relevant to a particular search (Google's algorithms are said to examine 50 factors or more). On average, a keyword density of three to four percent is considered safe.
Keyword placement - Keyword placement is as important as keyword density. Placing keywords carefully in the right areas rather than simply bunching them all together will go a long way to ensuring that the search engines see your content as being of good quality. On average, it is safe to say that ensuring that the keyword appears once in the title, once in the first and last sentence of the content and once every 100 to 150 words in the body of the content is fairly good keyword placement. At no point should the keyword override the quality of the content. Remember, most readers can be lost or captured by the first few sentences of any piece of writing.
While the ten pointers listed above are the basic facts about SEO content creation, this is not to say that they are the only steps one needs to follow. Building on these pointers and adding your own special qualities will help you to create high quality content and therefore generate additional traffic for your website.
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