Ten SEO Guidelines - Basic Facts
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A few facts about SEO development will help you understand the importance of the strategy as well as learn how to develop appropriate search engine friendly content.
Most prospects come via search engines- Regardless of how easy it is to remember your web site's name, it is probable that up to 90 percent of the traffic it sees is attracted via search engines. Most people use keywords to look for providers, and then conduct a comparison between the names that come up. Therefore, it is imperative that you do not lose out on these prospects, who may not have heard of your company, but are looking for products that you sell. It is a fact that ignoring search engine optimization will lead you to lose out to competitors who sell similar products.
Well-known search engines work the best - There are several search engines out there, but ask around and most people will stop after naming Google and Yahoo. These search engines are very well-known, therefore they are the most used -- and they're set up to handle the traffic you'd expect from such popular sites. Big-name search engines will ensure that the host site is functional 99 percent of the time. A host site that is frequently down repels prospects, which automatically translates to less traffic for the website begin hosted. So the trick is to ensure that you select search engines that are popular and keep their site operational almost always.
Most users use more than one keyword to search - Another important fact about SEO is that the keyword selection must be attacked from the point of view of the users. It is a known fact that most users use a search phrase rather than a single word. It is therefore imperative to organize content that is not keyword rich but rather key phrase rich. Instead of using a keyword as common as say, "shoes" it would be better to use"'red shoes," "cheap shoes," "leather shoes" and so on. Statistics show that 32.58% users use two word phrases when using a search engine.
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