Team SEO Strategy - Taking the Strategy Further
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Let's continue taking the "team up and run" strategy further. Imagine that while you're providing SEO services for one of your clients who is operating in a given market, you find a SEO who is promoting a site of one of your client's competitors. Say that both SEO's are just starting out and thus both sites are not ranked among the first 10 results pages. Could you find ways of teaming up and running together with the other SEO all the way to the top rankings?
I bet you can! How? Start thinking of creative ways to do that... I'm sure you can find more than one way. Maybe not all of these ways will be acceptable by your client or by your potential SEO colleague, but there are quite a few ways of working together rather than maintaining a state of mind that you are working against each other.
One way to cooperate is through the keyword targeting: there are a lot of attractive keywords that can be targeted, and that means that there are plenty of pies out there for both SEO's to share. In other words, both SEO's can cooperate to get one site to target one set of popular terms while the the second site targets a second set of popular terms. As a result, both clients of the two SEO's will be happy with their increased traffic and lower acquisition costs.
If you want to capture an overall better market position, this example of a "team up and run" SEO strategy is much better than working solo. If this strategy doesn't work for you, you're either an exception OR you simply did not choose the right partner to team up and run with.
What happens if you've pursued the "team up and run strategy" and managed to obtain a #3 ranking for your targeted term while the other SEO has managed to beat you by achieving a #2 ranking? First of all, you should be grateful for obtaining such a high ranking after not showing up in the first 10 pages.
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