Team SEO Strategy - Get Creative
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Start to get the drift? Good, now let's get more creative. If you're targeting the search term of "search engine optimization solutions", what about looking to exchange links with sites that target "search engine optimization solution" (the singular form after dropping the 's' at the end of 'solution'). Although search engines and especially Google, are getting better at stemming, which means that search results for singular and plural terms are gradually being united into one set of results, this is not fully happening yet, and there are plenty of potential link partners that you can still find.
So if you find a site that is ranking at the bottom of Google's 1st page for "search engine optimization solution" while ranked on the 2nd page for "search engine optimization solutions", a term that you are targeting, then you can team up with that site by linking to them and they can link to you. As a result, you continue strengthening their stronger position (1st-page rankings for "search engine optimization solution") and they strengthen your rankings for your main term of "search engine optimization solutions". If you seek a strategy of "keeping all options open", thinking that you can quickly obtain and effectively maintain top rankings for a large set of highly competitive terms, I think that you're mistaken. You will run your race more effectively when focusing on your niche and teaming-up and running with an appropriate "theme partner". It's not only more effective, it's also easier.
Getting the drift of the "team up and run" link campaign strategy? Good. So, while you're targeting your major term of "search engine optimization solutions", what about finding link partners in "search engine optimization services", "search engine optimization in China", "search engine optimization articles", "search engine optimization" where you search for Google results only from a certain country, etc.
Next: Taking the Strategy Further >>
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