Solutions for Dynamic Website Ranking - Make a site map or static pages
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Most webmasters have adopted this technique for search engine ranking. That is, create a static Web page and link all other dynamic Web pages to it. This approach is very effective, especially if you are the owner of a small online store selling a few products online.
Another similar technique is to create static pages and place on them links to dynamic pages. Place all appropriate keywords, meta tags, and titles in the static pages (optimize code). Place these static pages in the search engines and get your ranking. However, this technique is not suitable for large websites, with thousands or millions of dynamic pages.
Use a 404 trick
Many people do not know what an error 404 message is. An error 404 page simply means that the Web browser could not find the file you requested. This is termed as a “page not found” error.
But we can benefit from using this ugly error for our search engine ranking purposes. We need to create a custom 404 page. It is not possible to customize your 404 error page if your Web host has not enabled this facility for your website.
The trick is that, if the page is not found, the redirect takes the search engine to the custom error page. In the custom error page we examine the URL, and according to the URL we redirect it to corresponding dynamic page.
Example:
The user wants to open this page, but it does not exist:
http://www.mysite.com/web-camera.htm
Now it will redirect to the custom 404 error page, say “custom.asp,” where we examine the URL. In the URL we found two keywords, “web” and “camera.” So we redirect from the custom page to the corresponding dynamic page, which actually contains information about web cameras:
http://www.mysite.com/product.asp?id=12
By using this way we can achieve search engine ranking.
To learn more about how to configure custom 404 error page in Apache, please visit: How to Set up a Custom 404 Not Found Page (http://www.thesitewizard.com/archive/custom404.shtml)
For IIS, please visit: Custom Error Pages with IIS 4.0 (http://www.15seconds.com/issue/980210.htm)
Not all search engines hate dynamic websites
The spiders of InfoSeek and HotBot can index dynamic Web pages. But they don’t do it automatically. You have to invite them. InfoSeek’s spider, called Slurp, will index dynamic pages that you submit, but won’t crawl through your dynamic website by default. You will need to only select keywords and submit corresponding dynamic website URL, no matter how many query strings it contains.
With Google starting to index dynamic URLs a few months ago, the picture is going to change quickly. But other big search engines such as MSN, Yahoo, Overture are still coming to grips with dynamic websites.
Conclusion
We can use any of the above techniques to make a dynamic page URL look like a static page URL. You should not modify you page design or page URL addresses after submitting them to search engines. Your dynamic pages still need to have good contents, meta tags, and appropriate keywords, and should be fully optimized.
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