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SEARCH OPTIMIZATION

Solutions for Dynamic Website Ranking
By: Burhan Khan
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 12
    2004-11-16

    Table of Contents:
  • Solutions for Dynamic Website Ranking
  • What is going wrong?
  • Put on a static mask
  • Use Apache (re-configure server)
  • Make a site map or static pages

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    Solutions for Dynamic Website Ranking - Use Apache (re-configure server)


    (Page 4 of 5 )

    Apache has a special rewrite module (mod_rewrite) that allows you to translate URL’s containing query strings into URL addresses that search engine spiders can easily index. The mod_rewrite is not installed with Apache software by default. You will need to check with your web host and see if it’s available on your server.

    For more information about configuring Apache server for mod_rewrite, please visit: http://httpd.apache.org/docs-2.1/en/mod/mod_rewrite.html

    Use software

    There are several programs available that can change the dynamic URLs to static ones. The most common are: XQASP (http://www.xde.net) and LinkFreeze (http://www.isapirewrite.com). They will remove the "?" in the Query String and replace it with “/”. With this technique we can allow search engine spiders to index our dynamic Web pages.

    Example –

    http://www.mysite.com/products/category.asp?cid=7

    will change to

    http://www.mysite.com/products/category/7

    Another useful program is ISAPI_Rewrite. It is a powerful URL manipulation engine. It acts mostly like Apache's mod_Rewrite, but is designed specifically for Microsoft's Internet Information Server (IIS). It can change the URL to a static file. For example, a URL such as:

    http://www.mysite.com/products/category.asp?cid=7

    will change to

    http://www.mysite.com/products/category/7.htm

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