Social Bookmarking and More Top SEO Tips for 2007 - 12. Create a Small Google Adwords Account: Five Great Reasons Why
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Creating a small Adwords account will give you valuable information quickly, whether you are getting traffic or not. Look around for a $50 promotional coupon. Start out with a £/$100 account. Use Keyword Elite to build your keyword list. This is the best tool I have used in close to seven years of managing over $10 million in Adwords campaign across all sectors, competitive or not. I won't get into the particulars; I'll just say get it and learn it. Put all your max bids at the minimum. Be sure to set up Google Analytics (add a dummy file to your server) and the conversion tracking (one line of code) into your "thank you" page to monitor what keywords are converting.
This will give you valuable information that you can use to improve your site like what keywords are converting into sales rather than just traffic.
5 Great Reasons Why
1. Test navigational elements for the best CTR.
2. Track keywords to conversions to designate individual page creation.
3. Identify primary and secondary keywords.
4. Establish estimated conversion costs.
5. Get a head start on traffic and sales.
13. Create A Multi-Source RSS feeds to Internal Pages
When I say multiple it's because the majority of people who add RSS feeds add one, and this will eventually look like duplicate content if the moons line up correctly, or if you simple get a feed that doesn't refresh that often and Google crawls your site and someone else's site and sees the same content. Although there is only a remote chance of this happening, I would still take the extra step to feed it via multiple feeder sites.
This content should be placed on-page (within your content) rather than in your navigation. Most search engines will parse (remember) your navigation anyhow so the benefit of having the content in your navigation is minimal. Put it within the content, preferably near the bottom of the page above the footer. This means that each time the spiders return they will crawl through to the end to get to the fresh content. (Be sure your page is under 30-40kb)
I use Power Rss for this. Or, if you have a Joomla site, this has a built-in feature that you can read about here: Joomla Simple RSS Feeder.
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