Site Target Marketing
(Page 1 of 4 )
In this article, we will look at some things site target marketing will help us focus on, the importance of knowing who to target when optimizing a site, the probable pay offs of knowing your target demographics, and then the factors to ignore.
Do You Want To Sell To Just One Type Of Buyer? No, you want to sell your product to anybody that can buy it. The idea is to create a perceived value. --Anonymous
Before we start an SEO campaign, we set targets. These targets include the amount of traffic you expect to get, your conversion rates, the amount of leads you expect to generate for a certain number of hits, how much work you intend to get done internally (inside your marketing team) within a specified time, etc. Target marketing, apart from helping you focus on what is important to you, helps in discerning between "noise" and "signal." Not to get technical, but this has as many applications in search engine optimization as in "signals analysis."
When planning your site and targeting your users, the first thing to do is market research -- asking yourself if the product is useful and relevant at that time. For example, would a site about rumored Apple products have an audience? Who would that audience consist of? Create a website that is focused on a particular type of audience; in the above case, it's Apple Fanatics.
You also do competitive analysis to see whether the competition is such that you will be lost in the crowd. According to ashop commerce, "How are you going to stand out from the rest? How are you going to market yourself? What is your image? What are your goals? These are questions you need to think about when you are researching. Find out if there is truly an opportunity for your company to succeed. The worst thing you can do is simply jump in and hope for the best."
Next: Defining Target Marketing >>
More Search Optimization Articles
More By Akinola Akintomide
/ 7 
