Search Engines and Algorithms: Search Engine Algorithms Explored - AskJeeves
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AskJeeves
AskJeeves is a directory built entirely by human editors, with results presented as a set of related questions for which "answers," or links, exist. Enter your question in plain English into the text box, then click on the "Ask" button and Jeeves does the rest. Now, the search engine’s being rebranded, and its mascot, the butler, is soon to be history.
This search engine is powered by Teoma. A few observations by fellow SEOs have noted: Teoma holds orphans in its index longer than any other search engine. So if you utilize redirects, whether temporary, 302, redirects, or permant 301s, there is a high chance that your old URLs will stay in the index for a long time. The search engine’s re-index schedule in the past used to be between three and six months, with occasionally a couple crawls in one month, but the level of re-index has always been fairly sporadic and mainly shallow, and it seems that sponsored listings receive far more attention than any site listed organically in their index. There is no way to submit your website to Teoma’s or AskJeeve’s index unless you pay for sponsored listings, or just wait for the robot, Ask, to crawl your site. This can take a long time.
So for a pay-per-click platform, AskJeeves seems to be a good place to advertise. AskJeeves displays sponsored listings from Google’s AdWords program. If you have pretty good qualified traffic from your AdWords or you have an Amazon.com store, then you’ll have better luck with AskJeeves. The key word here is “qualified.” There seems to be a higher amount of click fraud, by nature, with AskJeeves. I believe the primary reason for this is the way that AskJeeves SERPs are shown. In Google, you have sponsored listings that are distinctly away from the organic listings: either highlighted in blue at the top, or down the right side. With AskJeeves, your organic results look just like pay-for-placement listings.
In the next article, we will look at AltaVista and Yahoo’s search engines in depth, showing you what they specifically look for in a web page to deem it relevant to its search results. Stay tuned!
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