Search Engines: How to make them a TAG they will love - Do’s and Don’t Section
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Over the course of learning my Web designing skills, I have had to repeatedly refresh my memory about the appropriate ways in which to create the ultimate title tag for numerous types of websites. Below are the common title tags mistakes I thought should be pointed out as reminders of what not to do with your title tags:
Never, ever leave your title tags blank!
Try to steer away from using the "Untitled" or default text in your title tag. If you are using Web editing software, always be diligent in placing some default text in the title tag.
Don't use tags that are not relevant to your website!
A tag that is not relevant to the content of your page is not going to help your ranking in the least bit. The search engines compare text in the title tag against the actual text content on your page to rate relevancy. If the two are not related, then ultimately your rankings will take a beating from your decision to use irrelevant tags. If that is not reason enough to stop using those irrelevant tags, I can't imagine what is. Keep in mind that it is also annoying to a person who visits your page when the title tag they saw going into your page does not relate to the content on the page. Do you really want to annoy your visitors?
Don't stuff your title tags!
Do not stuff your title tag with repeating keyword phrases because, in some cases, the search engines will consider this tactic to be spamming. If you have already done this, the search engines may have already penalized your ranking. Check their rules; some search engines might even consider this a bannable offense.
Do take advantage of other optimization techniques!
Many webmasters have no idea of how to make a search engine friendly website. Key steps include researching those keywords, brainstorming, optimizing your Meta tags and discovering the fine art of link popularity via the use of backward links. By simply following these easy steps, you and your website can reach the top of the rankings very quickly. Please understand that this article in no way represents the only methods known to help you optimize your title tag, so here are some other methods to consider when tackling this particular task. Adding phone numbers, adding prices, adding percentages may also be used to create that unique title tag desired.
Do continue to add new content to your site!
Finally, don't let your site become stale. I have found that many search engine rankings improve when new pages are periodically added to the site, which allows the site to maintain its fresh and new state. Furthermore, you may want to use title elements (<title> This is a test Title</title>) as well as title attributes contained in these elements, for example, placing an external link (<a href=http://www.testdomain.com title=“anchor title”>anchor</a>) to further enhance your site's appearance to the search engines. If the steps mentioned throughout the article are adhered to, 2005 may be your year for the best traffic ever recorded. Enjoy the benefits!
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