Search Engines: How to make them a TAG they will love - Tag, Title and Lease
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Placing a keyword phrase at the start of the title tag give you better visibility to the search engines. If you look at the following examples:
Best Buy’s Electrical – Anything electronic
Anything electronic – Best Buy’s Electrical
Both of these two examples are acceptable to human eyes, but to the search engines, the second example will be more relevant if "Best Buy’s Electrical" is searched, because it appears at the start of the title. Generally speaking, the best procedure when it comes to search engines is to place the company’s name or the name of website to the end of the title tag.
Another great principle to adopt is to make your title enticing to the eye by keeping it as unique as humanly possible. If every page of your website is exclusive, then your title tags should be as well. Not only do unique title tags make the site more descriptive and navigable to a person, but they help search engines answer queries more accurately and allow more penetration of your site’s pages in their databases.
Methods of effective title tag placement could include leaving the company name completely off and using the extra space to promote additional key words. One other way might be to just have the title tag contain the full company name at the beginning of the title tag.
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