Search Engines: How to make them a TAG they will love - The proof is in the pudding
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To help push the idea of how crucial the title tag is in relation to the success of your website, I will use the following example, in which the shopper is the search engine and what is sought is an electronic product of any kind.
Imagine strolling down Main Street with electronic shops on both sides of the street. However, every shop has their windows boarded up all that remains visible is the name. Think of your title tag as the name in this situation.
Glancing at the store names above, confusion starts to set in because both stores are selling the particular item being looked for and the shopper (search engine) must make a decision. The shopper in this example makes their main decision based on which store had a clear, concise and visible storefront name.
In this example, the search engine was the shopper which saw titles on each Web page, then decided whether or not to actually purchase from your store. In order to be found on the Internet and on search engines, your site should have already had optimized keyword phrases in order to get the optimum results.
Using the example above, if my store was selling apple pies and muffins, I would still want my website to appear in the search engine results when anyone searched for the phrase “pie” or “apple.” If the words “apple,” “pie,” and/or “muffin” are included in the title tag, this will increase the chances that the search engines will find the page, and its ranking will be higher.
The more keyword phrases you add to your title, the better your chances are for getting recognized by the search engines. Keep in mind, though, that it is important to make those key words and phrases understandable, descriptive and brief. To understand how to order these keywords most effectively, please reflect on the examples in the following section.
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