Search Engine Optimization to the Limit - Examples of Advanced Optimizing Techniques 4-5

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4. There are also legitimate uses for JavaScript redirection. One example is calling framesets for framed pages that end up being a landing page due to a click on a search engine result. Without the framesets they often lack navigation and are of course not seen as they should be in the context of other frames. A simple JavaScript redirection can solve the problem of framed pages becoming landing pages without a frameset. An example of a very basic redirection script which solves this problem is:

<SCRIPT language=Javascript>
<!--
if(top.frames.length <= 0)
top.location = "http://www.your-frameset-page.com";
//-->
</SCRIPT>

The above code on all framed pages solves the problem of pages being loaded without their framesets. The above is the quick and dirty way to do it. Of course the best solution is to drop framesets altogether but that’s not for this article. There are several ways to skin this particular cat though. Netmechanic.com has some good info on more advanced ways to do the above: http://www.netmechanic.com/news/vol5/javascript_no7.htm

5. Sometimes for technical reasons, or more commonly, a webmaster lacks the programming know how, dynamic pages cannot be spidered by search engine robots, and therefore there needs to be a way to get these dynamic content pages spidered and indexed. Multiple doorway pages that automatically redirect is a way many would go about solving this problem. Many a website has flown out of Google because of just this practice! Do not be tempted.

So what can you do that provides a legitimate reason to create static indexable content that is very similar to your dynamic (non-indexable) pages? How about creating a ‘printer version’ of your pages? Some dynamic forums such as vBulletin do this automatically through archiving threads. There is also software that can create static html pages from dynamic ones, but it can be costly. One way is simply to save your most important pages using save-as in your browser (not the whole website, just the page.) Make the page printer friendly by say removing colorful backgrounds and changing to printer friendly fonts and graphics. There should be no issues of content duplication as of course the dynamic pages for whatever reason couldn’t be indexed. This method is clearly open to abuse and you should never have automatic redirection and should be used only if your dynamic pages are completely unable to be spidered or indexed. It goes without saying that the content should be the same as the dynamic page.

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