Search Engine Optimization to the Limit - Examples of Advanced Optimizing Techniques 1-3
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Below are some examples which would make some webmasters cringe, yet are, at least in my opinion and research, perfectly acceptable.
1. Removing session Id’s from online shops / forums (in my own case) and other dynamic websites. This could be considered a form of cloaking as it often involves a referrer check (user_agent/IP). If it is Googlebot, drop the session id. If it is a human with a browser, generate a session id. Session ids are a definite way to make your site invisible on the search engine results pages. Word still hasn’t gotten around yet to some major corporation webmasters about the real damage session ids can do to a ranking. “We need to know the full click paths of our visitors” is a common statement. “You aren’t going to get many visitors if you don’t do something about the session ids” is my usual reply. A little programming could solve the majority of problems online shops, for example, have at getting deep crawled and indexed. Google has officially said it regards the removal of session ids as valid search engine optimization.
2. URL rewriting through php/asp programming can also be used in the removal of session ids or flattening urls (removing multiple parameters form a url ‘?’, ‘&’ etc.). With php you can rewrite the url to hide a session id. This you could say provides Google with a url which is not the real one. They will be happy though if you have a quality site which now makes it possible or their spider to crawl and index it!
3. Re-definition of heading tags (<H1> etc) through the use of CSS. The H1-H3 tags are commonly either too big or just do not fit in with your design or look and feel. It is perfectly acceptable to redefine the size of these tags from their default through CSS. It is known that heading tags (h1-h3) can help strengthen a page's relevance in the eyes of a search engine and therefore help its ranking -- not as much as a few months ago arguably, but still a good thing to have. An h1 tag in its default state is an eye-sore. With CSS you can make it fit your site's look and feel and resize it, color it, underline it etc. What you most definitely do not want to do is make it invisible, use it where you wouldn’t normally use a heading or make it tiny, for example. An example code for a redefined H1 tag may look something like…
H1 {
FONT-WEIGHT: FONT-SIZE: medium; COLOR: #990000; FONT-FAMILY: Verdana, Arial, Helvetica, sans-serif
}
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