Search Engine Indexing for Flash Websites is Improving
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Are you frustrated because your Flash website does not show up on the search engines? That's understandable. Keep reading, though, because there's hope; all of your work is not wasted. The search engines are getting "smarter" where Flash is concerned.
Introduction
You have put a lot of time, effort, and perhaps money into designing and developing your Flash website. Your next step is to submit it to the search engines so that other potential clients can see it. However, there’s one problem. You cannot find it on those search engines, except if you’ve signed up for the pay-per-click program at Google or Overture.
You must find some way for people to be able to go to the search engine, type the keywords that pertain to your site, see your link, and come to your Flash website. Search engines are better known for indexing static links and text within SWF files. However, you want search engines that can index RIAs (rich Internet applications) and dynamic Web content.
“The search engine listings arena has never been more competitive and crowded. Any site concerned with search engine traffic should have an integrated search engine optimization/search engine marketing plan in place from inception,ESPECIALLY Flash sites, with their inherently unique structural challenges to search engine spiders,” according to Gregory Markel, who is the founder/president of Infuse Creative, an entertainment and technology consulting company. Markel goes on to say that a plan and budget must tackle these issues at the time the website is being designed or immediately after.
Well, there is a solution to these challenges: Adobe Flash Player. Adobe Systems, the creator of this application, has formed partnerships with both Google and Yahoo! to implement itsAdobe Flash Player technologyinto their search engines. That way, after you have submitted your Flash website to the search engines, you will be able to see it.
Adobe recognizes that search engines are having a difficult time when capturing dynamic Web content or RIA because the applications change. This lack of function has created headaches for both designers and web developers, according to Danny Sullivan,editor-in-chief of theSearch Engine Landblog site. He noted that “The changes should help unlock information that’s previously been invisible and will likely result in a better experience for searches.”
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