Scoring SEO Efforts Realistically - Getting Hits
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Page Hits
The hits each page in a site get should be the first indicator of how the SEO campaign is doing. Even in a highly competitive sector (a tech site or an online pharmacy site), defining and attaining traffic targets should be a clear indicator of progress. An illustration of a target description could be "twenty thousand page views a month starting on so-and-so date."
By the time keyword research is done, you will know how many searches are being made for particular terms. And with a first page or top 3 ranking, an idea can be obtained of how much traffic can be funneled into your site. This sounds relatively fuzzy, but for want of a better way to express it, you set a target, then do all you can to achieve it.
Desired Outcome Conversion Rates
A certain amount of your hits must have a desired outcome. Whether it's buy a product, fill out a form, or perform any other desired action (click on an advertisement or stay on the site for a specified period of time), www.cadent.com offers some suggestions about measuring and increasing conversion rates.
Increased conversion rates: turn more visitors into customers.
Improved results: instead of leaving your site, visitors stay and find the information they want.
More return business: draw your customers back to your site with newsletters, special offers, and other campaigns that will dramatically increase your back end sales.
Copy-writing Targets
As a professional, you should set targets that are NOT dependent on the search engines, but are solely dependent on you. One such thing is copy. An illustration is "ten 500-word keyword rich articles a week (or month, or day, or quarter)." Such a flood of content will almost be impossible for search engines to miss. These kinds of targets are yours and are set by you or with your team, so that you can reach marketing targets.
Link Targets
You can also set a target for the amount of inbound links you should get during a specified time frame. Again these are targets that should be discussed within teams. Good luck!
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