Scoring SEO Efforts Realistically - Google Page Rank
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First off, there is great thread on SEO Chat for Google PR right here. It makes the entire Google PR system more or less irrelevant (but few people read it so the Google PR thread still gets tons of hits). I read it once and I stopped worrying about Google PR. I will give the whole post by djstreet a quick rundown and then offer a time when I thought PR actually gave me information. I was actually quite uninformed. Then i will look at other things about PageRank.
The visible PageRank on the Google toolbar IS NOT the website's PageRank as of that moment! That's a big deal isn't it? SEO practitioners (and the endless rank and file of management and customers) have turned PageRank gazing into navel gazing for Internet marketers. The "visible green toolbar" is a loose representation of the real PageRank.
The real PageRank value of your site is extremely important. You can calculate it, but you can't be sure of the exact value (the equation used to calculate it is here, but it may have been changed). The "visible green toolbar" is updated quarterly, so don't worry too much about that value. Just do the best to get your PageRank up and you can come back and check in three months.
The problem is that in three months you should have some quantifier that is able to represent how much progress you have made in your search engine marketing, but that indicator may not be PageRank. Even after being renewed, PageRank is good for telling you how good your quality linking is -- or how bad it is.
I would love to do an article on PageRank, since it does tell you exactly how Google rates your incoming links. But it should factor in what happens when you are link trading, since it calculates all your incoming links and all your inward links and gives you a score. The problem is that it is not known how that score converts to the green toolbar.
A brand new site getting linked to by two PR8 or higher sites will increase the new site's PageRank, but I cannot say exactly "how" it will help you climb up the SERPs. That's your "actual" PageRank value, not the value the green tool gives. The PageRank tool is confusing and cannot be used as a definite indicator of what is going on in the site. It cannot be used to score your SEO realistically. If it can be interpreted properly, then it can be used as a definite indicator.
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