Same Game, Different Name - Technical Terms
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Inbound links: These are links that point to your site. You can think of them like votes in your site's favor from the search engine's point of view. The more of these, the better, obviously for traffic reasons, but also because they help build link popularity (defined below).
Key phrase: This is a group of keywords that you optimize for on the search engines -- hopefully, one you can rank high with.
Keyword: A word that is very important for your site. You keywords and key phrases are the search terms that you want to rank high with.
Keyword Analysis: To perform keyword analysis means to examine all the keywords that are related to your site and see which of them have more searches on search engines. You should optimize your site for related keywords that have the highest search rates. A complete keyword analysis, however, will also take into consideration how much competition there is to score high with particular keywords (i.e. how many other sites are trying to rank with the same keywords). You might find it easier to get a good spot in the SERPs with "divorce lawyer" than simply "lawyer," for example. This is extremely important and really is the most essential part of SEO.
Link popularity - Another important thing when it comes to SEO. Link popularity refers to the amount of links that point to your site. Link popularity will raise your site in the eyes of the search engines, depending on the quality and quantity of the links.
META tags - These are special tags included at the top of an HTML page. Their purpose is to provide extra information about the web page. At one time, the most influential tags for search engine ranking were the keywords tag and the description tag. It is widely believed that Google no longer pays attention to the keywords tag, though other search engines might. It has been confirmed by a Google Webmaster blog entry that a well-written meta description may show up as a snippet in the search results for that page, though it probably won't affect your position in the SERPs.
Natural Links: SEO can happen naturally as well. This means that a webmaster on the net finds your site, likes it, decides that it's quite useful for his visitors, and links to it. This kind of link is called a natural link and is one of the most powerful links.
Bot: A bot is a program written to scour the web automatically for various reasons. These are also referred to as web robots, web crawlers, Internet bots, or spiders. They may be sent by the search engines to index your site, or spammers to scrape content from your site, or possibly for other reasons as well.
Cloaking: The act of showing a different web page to a search engine spider than what is normally seen. This black hat SEO method is typically used by spammers.
Conversion: Web traffic that fulfills a pre-established goal, such as purchasing a specific product, filling out a registration form, signing up for a newsletter, etc.
CPA: Cost Per Acquisition. This is the fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CPC: Cost Per Click. This is the typical metric for measuring the expense involved with acquiring web traffic.
CSS: Cascading Style Sheets. This is a language used to describe how a given page or web site will look. It is used to control font styles, graphical layouts, color, etc.
The next list was obtained from this hilarious blogger here and should not be taken seriously. The whole list is taken verbatim with little or no editing (I was afraid it may lose some of its effect). This is a list of the kind of language often used in SEO, which the writer reinterpreted to mean some pretty ridiculous things.
We offer Search Engine Optimization/SEO = We assume you are the Google bot and want you to index this page for both keywords
We offer Search Engine Optimisation = Our SEO company is based in the UK
Guaranteed top positions = We place Google Adwords for you
We do SEO, SEM, PPC to increase your ROI = We do not want you to know what we do
We stick to the Google Webmaster Guidelines = We only break them in a way that we assume Google won't notice
We tell you how to make money online = We want you to click on our ads
10 ways of making money online = Those are our 10 affiliates, please click on the respective undisclosed ads
We offer social media optimization = We got several accounts banned at Digg
We offer link baiting services = We want to put these drunk naked ladies' videos on your site
Our network = Our link farm
Authority sites = Sites that do no SEO
Black hat SEO = We do anything to get rich quick, even if your site gets banned
White hat SEO = We only cheat Google where we have to, others do it too, come on!
We optimize for Google, Yahoo, MSN, Ask = If we fail in Google you still have to pay
Search Engine Submission = We need your mail address, those guys offered us $$$ for each 1000 verified addresses
Partners = People we never heard of until we exchanged links
PageRank optimization = Sorry, we just started doing SEO and do not have a clue
SEO India = We offer 1000 links for 30$
Alexa optimization = All of our employees have the Alexa Toolbar installed, it really works!
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