Same Game, Different Name - Some Basic Terms
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Here are some of the basic terms you will hear.
SES: Search Engine Strategies conferences arranged by Incisive Media, of Clickz and Search Engine Watch fame. They are wildly popular and take place 8-9 times a year. The conferences are arranged all over the world and by the time you are a regular, you will know what it's like to be James Bond. The only difference is instead of chasing baddies you will be discussing ways to promote websites. At the end of the day, it's just another conference for executives.
- Requirements: Valid passport and heavy hitter expense account.
- Pros: You get to meet lots of people to network with. You get to ask Google insiders tricky questions and see if they will slip. You travel the world and learn new buzz words quickly.
- Cons: There are probably the same people at every conference, meaning it's overpopulated by bloggers, writers, and ad execs (people like me perhaps, but I really shouldn't flatter myself).
- Personal Note: I read the blogs of attendees and it keeps me up to speed on the rumors, buzz words, and controversies in the SEO world.
Google: A verb to a lot of people, but to most SEO practitioners it means a monopolistic search engine that we (SEO) strive to hack. All you need to use it are a web browser and the ability to read and type.
SEO Practitioner: Another name for a developer, programmer, or marketer who tries their hand at advertising or public relations online. Friedman, in his book The World Is Flat, called SEO practitioners Search Engine Optimizers. The term never did catch on. You need general marketing skills and of course, the ability to read and write.
Now let's talk about some extremely well-used terms and their meanings.
Next: Other Abbreviations >>
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