Same Game, Different Name
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Here's a quick break down of all the "jargon" said in SES conferences worldwide. That's quite a bit of jargon! I will also explain words that some SEOs use to keep "non initiates" in the dark.
I picked up the lingo by subscribing to, and reading, an average of five industry newsletters (including SEO Chat's) and also wading through hundreds of pages of SEO. I have not had the opportunity -- yet -- to trade banter with hundreds of fellow SEO practitioners (read: plain ad execs giving themselves a snazzy name). While I agree that SEO is for real and is here to stay as an important part of Internet marketing, I sometimes find myself giggling helplessly as a new buzz word leaps into use. Nonetheless, I also start using the word in my articles as soon as I get near a word processor.
These terms should have you nodding sagely as your in-house SEO, e-commerce director, or external consultant speaks. And like all good techno babble, understanding these terms should elevate you to the status of that geeky fellow who runs your server and who only speaks in PERL (or UNIX or Shell -- aggravating, isn't it?), while you retain your reasonable hair length and mainstream status.
The following list will not be in alphabetical order and I will probably skip anything I believe is boring or will simply give links to where to find SEO "dictionaries." My sources for these terms include a page of definitions on Ajazi's website.
Warning: A lot of this article is going to be in a "list" form with some space in between. I actually have aesthetic issues with copy that runs like this, but there is little I can do to help the format. Also, this article is a bit satirical. I am afraid I found it amusing to write.
Next: Some Basic Terms >>
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