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SEARCH OPTIMIZATION

SEO and Reporting: After The Work Is Done Or Is It?
By: Barry Schwartz
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    2003-08-12

    Table of Contents:
  • SEO and Reporting: After The Work Is Done Or Is It?
  • Keyword Position Reporting
  • Pages Indexed Reporting
  • PageRank Reporting
  • Back Link Reporting
  • General Server and Site Statistics Reporting
  • Conclusion

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    SEO and Reporting: After The Work Is Done Or Is It? - Pages Indexed Reporting


    (Page 3 of 7 )

    An important criterion in optimizing your site for search engines is to make certain that your pages are "search engine friendly". There are a few tools that you can use to track how search engine friendly your pages are. The first tool that I will mention in this article is the search engine itself and the second tool is Darrin Ward's SpyderTrax script. There are other tools available. If you would like more information on them please post this question at SEO Chat's forums.

    The first and most accurate tool is the search engine itself. To find out which pages from your site are included in the search engine, one can go directly to the search engine of choice and type a simple command.

    Search Engines:

    Google: http://www.google.com/

    syntax: site:www.domainname.com keyword

    example: site:www.rustybrick.com rustybrick

    Google will bring back all the pages on your site that contain the keyword on it. Now you are asking, what if I do not have that keyword on my page' Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.

    AllTheWeb (FastSearch): http://www.alltheweb.com/

    syntax: site:www.domainname.com keyword

    example: site:www.rustybrick.com rustybrick

    AllTheWeb will bring back all the pages on your site that contains the keyword on it. Now you are asking, what if I do not have that keyword on my page' Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.

    AltaVista: http://www.altavista.com/

    syntax: host:www.domainname.com/

    example: host:www.rustybrick.com/

    AltaVista will bring back all the pages on your site that contains the keyword on it. Now you are asking, what if I do not have that keyword on my page' Simple, make sure to add a footer to each page that contains a copyright with the company name that links back to the homepage.

    MSN Search: http://search.msn.com/advanced.asp

    Go to the link above and scroll down to where it says "Restrict your results to those of a particular origin" and put your domain name in the "Domain" field. Also make sure to include a keyword at the top of the page in the search box. Press search and there you go.

    For more syntaxes or search engines please go to SEO Chat and ask for them in the forum.

    Darrin Ward's SpyderTrax

    A search engine optimization professional built an excellent free script that enables you to track the search engine robots travels throughout your site's pages. This tool empowers you to see where the search engine robots are crawling and how often they are visiting those pages. Search engine optimization consultants are then able to predict which pages will be listed in the next index update. For more information or to download this script please visit: http://www.darrinward.com/cgi-scripts/spydertrax.htm.

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