SEO Tricks That Will Lower Your Rankings - Add Lots of Keywords
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When you ad a keyword to your site, whether it be in the META tags or, if you own a blog, in the visible tags, then those tags should always be relevant to your content, and never be just a random listing of words that you think will send search engines to your site. To be honest, you always want to keep these words short, sweet and non-repetitive; while many of the search engines have stopped using these words to place sites into the top section of the results, they have not stopped using them to rule sites out.
If your site's META tag list seems like it came from the dictionary, then you will find your brilliant strategy to increase your rankings has lowered them instead. A similar trick is done with titles on a site. This technique, more commonly known as "Title Stacking," is another way of adding more keywords for the search engines to index, and they have caught on. Avoid both of these like the black plague.
Doorway Pages
This one sounds like it may be a good idea. You can make a lot of sub pages that direct to the information that your user wants to know, they get the information, and you get a lot of pages that can help to increase your rankings on a multitude of sets of key words. But this technique just makes most search engines upset, because these gateway sites have very little content on them, and their primary goal is to re-direct. I would suggest that you avoid this at all costs.
Borrowing Content
If you own content from another, similar site, or you are just getting content for the site from an article bank, you can run into these serious problems. Sites that are deemed to be using nothing but copy and paste content will run into problems with the engines right away, so if you are going to re-use content it should only be a small percentage of your site, and never on the main page. Also, as a side note, if you steal someone else's content, you can end up getting your site removed wholesale. You also run the risk of getting sued.
Now that you have an inkling of some of the bad ideas, founded on good principles, it is time to talk about how you are going to learn to spot these ideas as they come up in the world of online content promotions.
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