So, the time has come for you to consider, or more likely than not, to reconsider your SEO strategy. Perhaps you're new to the game, and don't even know what SEO is. Don't worry, we'll explain it. We'll also explain some tactics that seem at first glance to be good ideas, but really aren't. Best of all, we'll show you how to spot these bad ideas so your site doesn't pay the consequences.
For those of you who have been living on an isolated tropical island paradise, or have been in prison, for the last few years and do not know, SEO stands for Search Engine Optimization. This term is a kind of a rubric, that rather than referring to one or two things that you can do to improve your listing, covers a wide range of possible actions and behaviors that can help you to grow your site in popularity and make you untold amounts of money. Essentially these are the actions that a site takes to cater to the searching algorithms that search engines use to determine which sites get a high ranking, and which ones land on the bottom of page 17 in the listings.
These tools can be a great thing. They can help you get your site straight to the top and bring you scores of readers, and if they are done well you can get the site to the top of the search engine results pages for several sets of related keywords, and not just one set. The name of the game here is popularity, and despite the fact that we had all hoped to get away from that when the senior prom was over, being popular still matters when you are online. The bottom line is popularity means ad revenues and that means power.
Since the world of search engines depends on algorithms, some of which, despite sounding very vague, are actually quite advanced, you have to be very careful what you do when you play with SEO tricks. Sure, some of them can raise your site up to the top spot, but others can drag you down without so much as a second thought. Choosing not just the right principles, but the right way to execute them, becomes the chief task of those people who choose to practice SEO.
Search Optimization 
