SEO Strategies: A Guide to Which Ideas Work and Which Ones Don`t - Article Strategies

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Bad Strategy Three: Getting Content from an Article Bank or Submitting Yours to the Bank for the Link

Good Strategy Three: Creating Your Own Best of Breed Content and Keeping it On Your Site

Using duplicate content, or letting yours be reprinted, reduces your value. Search engines place a high premium on sites having unique content. This means that you need to take the time to write it, and don't let people copy it freely. Do not share your content freely.

Letting a site reprint a section with your permission (and a link back) is one thing, but reprinting whole pieces is not OK for any reason. To that end, you cannot take the content that belongs to anyone else. You need to have all original content on your site in order to get good rankings. Also, your readers will be annoyed if they find the same pieces over and over again.

Good Strategy Four: Do Not Believe the Rumors About AdWords or AdSense

There are a lot of crazy rumors that float around about using Google AdSense for your advertising and how it impacts your organic rankings in Google's indexing. Having an account of paid ads with Google AdWords does not affect your organic rankings in any way. Sorry to tell you this if you were planning on it as a part of your strategy.

Yes, if you use Google AdWords, then you may get some extra views, but that is not because of a higher ranking in the search engines. It will be because of clicked links, and an increased visibility on the whole.

On the bright side, it also means that you do not have to pay to get your rankings. Organics and paid listings are always kept separate from each other. If you need to see that for yourself, just go to Google and do any search. Paid listings are kept to the side or top and are clearly marked as paid.

The same thing applies for having Google AdSense ads on your site. They will not give you a ratings boost. Google is already paying you to place them. Don't expect to be rewarded with a rankings bonus.

Now that you have a sense of what is a good idea, and what is a bad idea, you can enjoy working on your rankings safely.

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