SEO Copy: The Basics - Write about only one thing on one page
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If writing about Dell, write on Dell. If writing about the Dell Vostro then don't bother telling us too many things about the processor that powers it (write that on a separate page, and devote one page to the processor IF you want to compete on processor key words). If you are writing about the "Dell Vostro 1700" then use the whole term when talking about it. Don't use "it," use "Dell Vostro 1700." Do not use "the computer" instead of "Dell Vostro 1700."
Pretty easy isn't it? Now you can skip buying that $47 e-book on how to write SEO copy that you wanted to buy. If you want to say anything you say it in relation to the "Dell Vostro 1700." Needless to say this kind of writing is best done over several rewrites. First you write the copy straight, then you start editing it with special attention paid to inserting the key words. In this way you write a highly readable piece, then you carefully insert your key words so that it remains readable.
This kind of writing is sometimes called "theme-based copy" because each page has only one theme. You can check how well you are doing in terms of key word density by using a couple of SEO Chat tools: Keyword Density Checker and Keyword Cloud. Simply by avoiding the use of pronouns and focusing on one topic per page, you should exceed the ten percent key word density mark. If you have picked niche key words then your page should start ranking high on the SERPs almost immediately.
For a good piece on how to design your architecture so that your information is well displayed and arranged next to your graphics, check out this neat piece by Stephen Davies. Its also very helpful for showing how to design your page before putting content in it, so it's a great piece for web content editors.
Editing
The good thing about SEO copy is you can pretty much turn anybody's copy into SEO copy. Just make sure the person is only writing on one theme. Once the theme is done you can remove the pronouns and insert the key words. SEO copy is not a very big problem; it is however a big deal. Hope you enjoyed reading this piece; I would love to see your feedback!
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