SEO Copy: The Basics
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Search engine optimization involves many things: linking, copy writing, competitive research before writing copy, navigation, usability and even marketing copy or "optimization of landing pages." In this article we will look at writing for search engines, or specifically writing text that is both bot friendly and human friendly.
There will be an emphasis on search engine bots in this article. Writing for search engines is slightly different from sales copy, but you can "SEO" your sales copy. This article will look at ways you can write SEO copy like a pro, and make sure that the search engine bots consistently rate your pages high for relevance. Another point worth keeping in mind is that you can edit ANY copy for SEO, even if it was written by a six-year-old.
I learned most of what I know about SEO copy by experimenting and reading. A great resource is Glenn Murray's site http://www.divinewrite.com/. He ranks number one for "SEO copywriter" in the search engines, so he must be good. He also has great tutorials and articles available for free reprinting, which is a great linking strategy.
In this piece, apart from looking at "writing" copy, we will also look at researching what copy to write. This is very important because you don't want to be stuck trying to be relevant for just two extremely competitive key words like "business" and "entrepreneur" (man is your work cut out for you!). Hopefully by the time this is done you will be writing great copy.
The beginning
You need two different kinds of tools: tools for research and tools for writing. I am currently typing this on Google Docs, and I have to tell you, it's neat. Any word processor will do for writing, but if you are an aspiring copywriter on a low budget, or a small site owner on a low budget, a Windows product may not be the best option. Try Open Office of Google Docs; some people tout Word Pad and note pad, but they don't work for me because they don't include spell checking, find and replace, and word count features. But finding your writing tool is the second thing you should worry about; the first thing you need to do is find your topic.
Next: Keyword research >>
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