Reinvent Your Site and Get Hits - Reinventing for other reasons
(Page 4 of 4 )
Reinvention for interactivity
With new tools to aid every aspect of web design, a redesign should occur to incorporate these new technologies into the web site, apart from scripts that run in the background and cannot be seen by the user. New interactive features to improve the browsing experience of your users are necessary. All reinvention should be targeted to improving the site's performance. The pay off will definitely be worth the initial cost, risk and effort of redesign.
Reinvention for better content management
If you have a site where the content is updated constantly, then you could redesign around a better content management system. For example, if your pages are HTML, you could switch to PHP or JSP pages to make it easier for you to switch or add content. An example of a site that did this was http://www.billboard.com/. The site owners were faced with a situation where they had to change the rankings of track and album listings on a daily basis. They changed their format from mainly HTML to JavaScript. This allowed them to use more multimedia content without the site taking literally forever to load, and they could present the information in a more interactive form.
A bonus of this approach was that their site was more aesthetically pleasing, going from a basic but fun blue and white color theme to shades of purple and orange that could rival a Renaissance Master's creation. This leads us to the last way to reinvent.
Reinvention for a better look
If color themes and backgrounds were clothes, most websites would never change into new outfits. Most would not mind changing, but are probably afraid of the cost of redesigning. There are two ways to go about beating the budget. The first is to either hire an in house webmaster or train an existing worker on how to edit websites. The second way is to work three or four redesigns into the initial contract with the web designer as a condition for getting the job.
Without reinventing yourself, you stand the risk of looking unappealing and “uncool." Google, Yahoo and Amazon periodically redesign just to stay “cool.” Most of the time, the redesign of their home pages does not reflect any new offering; they do it just to give the user a new experience.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
/ 14 
