Redesigning a Site for SEO: an Overview - Make the Website Helpful
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With all the work you're doing on the site's redesign, don't forget your ultimate goal. It runs deeper than the one I mentioned in the first section of this article. It even runs deeper than getting to the first position on Google for all your keywords, though achieving this goal might help you do that too. Your ultimate goal is to be as helpful as possible to your site's visitors.
What exactly does that mean? Searchers go to Google looking for one thing: content. So your redesigned site needs to have content, relevant content, and lots of it. If you're working with someone who is truly knowledgeable and enthusiastic about his field, this shouldn't be too difficult to provide. A site for a real estate agent, for instance, might include articles on the advantages of living in the communities he services. The web site of a dentist with a family practice could talk about ways to encourage kids to practice oral hygiene and/or prepare them for their first visit to the dentist. The possibilities are endless.
All of the major search engines, most especially including Google, love fresh content. The easiest way to guarantee that a site will receive fresh content regularly is with a well-maintained blog. It's an informal way to convey information to your visitors that they'll find helpful. The key point, though, is that the blog must be maintained. A web site with a blog that hasn't been updated in a while looks neglected. You do not want to have a web site that conveys that image.
At the same time, however, blogging isn't for everyone. One SEO says that he looks for three things in a potential blogger: special knowledge, passion for a subject, and good writing skills. However, a good blogger needs one more thing to make it work: time. Having the time to blog is all-important. If the site owner or head of the business does not have the time (or possibly temperament) to blog for the site, the task can be delegated to someone who does. It can even be shared among several employees, as long as their responsibilities are clearly outlined and they all have at least a modicum of the necessary skills and background.
Now that I've given you an overview of the web site redesign process, I hope you'll find it a little less overwhelming. It needn't be scary. If you have a web site that is not working for you as well as you'd like, a redesign could help unlock its true potential.
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