Ranking Software: Good or bad? - What is Web ranking software?
(Page 2 of 4 )
Web ranking and positioning software is a tool that automatically queries a given number of keywords on a selected set of search engines. The software will then locate your URLs in the retrieved search engine answer pages and calculate their respective ranks or positions. Finally, the information obtained this way will be presented in an interactive, user-friendly, easy-to-understand manner. The software should make it easy to print your website ranking data or export it to various popular formats for further processing.
There is a wide variety of tools for checking website ranks in search engines, each with its own strengths and weaknesses. You should be aware of what your needs are and make sure the software you choose fulfills them. Here are some of the problems that a web ranking software raises in all SEO discussions.
The first problem with this kind of software is the one that is present in all topics on the major forums and has been over discussed for many years: can a ranking software do harm to your site? Are sites banned by Google or any other search engines for using that kind of software?
Yes, you can be banned by search engines for using some of those types of software. The process of gathering position data for various queries and URLs involves automated querying of the search engines. This automated querying, if done abusively, can potentially impose a heavy burden upon the search engine resources (bandwidth and processing power). There are even well-known cases when certain engines had to take action against users that would generate immense amounts of traffic by doing almost continuous automated querying. That's why you need rank positioning software that emulates a manual search through search engines and produces reliable and accurate ranking reports.
If you run a SEO company, ranking software will help you with the complicated process of ranking. A good tool will search site positions for an unlimited number of keywords and URLs on all major search engines (for a specified language). It will not spam the search engines, and its the resulting reports will be exportable as PDF, HTML, Excel, XML, CSV or text files. It will be able to email these reports to you and your customers. The must-have feature for ranking software is the ability to schedule updates for the time and date of your choice. With this feature all you have to do is start the computer and the tool will do the job for you. You will have the reports updated at the regular interval of your choice, and they will also be sent by email to your customers.
So before buying software based on trusting in someone else's opinion, try it yourself. All ranking software programs have a trial license (usually 15 - 30 days). Try them; you have nothing to lose. You can only end up winning, by saving time and money in the long run.
Next: Checking out the programs >>
More Search Optimization Articles
More By Dann Bloom
|
| · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | · | | | | |
|
/ 16 
