Podcasting: a Top SEO Tip for 2007 - Podcast Content Plan

The purpose of this content plan is to provide a framework from which to build the content on your web site podcast. 

The tables below denote the required steps to complete the individual features of your web site podcast. If you are using my company, the responsibilities of my company are denoted in blue, while yours are in orange. If you're doing the whole thing yourself, or working with another person or company that will help you produce podcasts, you can use these tables as a guide for everything that needs doing to produce a podcast.

Initial Content and Script
Overview:	You provide initial content for podcast, e.g.; Last Week's Winners/Comments/Articles This Week's Promotions Your Website News Your Website Chat Moderator Interview Answers Podcast Promotion Page Address Information About a Featured Club My company will optimize the content and add in other content such as: Featured articles and Top lists ______Jokes ______ News Best of ______ Buzz A Tutorial on one aspect of ______ Pick of the week's emails The above content will be produced into a script by my company and returned to your web site
		Frequency
Responsibilities:	Your web site to supply above content	Each Podcast
	My company to add additional content and optimize into script	Each Podcast
	My company to return script to your web site	Each Podcast
Due Date:	TBC

Audio Production
Overview:	Your web site to produce audio from supplied script
		Frequency
Responsibilities:	Your web site to produce audio from script and send to my company	Each Podcast
Due Date:	TBC

Podcast Syndication
Overview:	My company, after receiving the audio files from your web site, will write detailed and optimized show notes based on the script and audio. My company will then upload these onto the podcast area of your web site and use social media, podcast aggregators and feed readers to distribute the podcasts and instantly let subscribers listen to the latest episode.
		Frequency
Responsibilities:	My company to write optimized show notes on each episode	Each Podcast
	My company to upload podcast and ping / submit to the above listed services.	Each Podcast
Due Date:	TBC

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