Podcasting: a Top SEO Tip for 2007 - Initial Podcast Implementation
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The implementation of the podcast within your web site should be based on Wordpress due to its flexibility and integration with RSS aggregators and automatic feed creation. This will both reduce implementation time and give you advanced features such as download statistics and directory pings which would take time to produce in-house. A Wordpress installation can easily be integrated into the theme of your web site.
Due to previous issues with Wordpress installation, if direct implementation is not possible, an alternative route is to use iframes, showing Wordpress from my company servers, but having all podcasts and content on your servers. This is a way of getting around issues with the multi-tier server environment and should not compromise SEO.
As far as timescales are concerned with implementation, installation and configuration of the podcasting system these are broken down into the following estimations (please note this is highly dependent on technical restraints with the installation time varying greatly):
· 3 hours - Initial installation and configuration of Wordpress.
· 8 hours - Your web site theme implementation.
· 3 hours - feed configuration and submission.
Writing of Podcast Script
With your web site supplying the content for the podcast, my company (or others in a similar business) can refine this and produce a script for a show lasting around half an hour. This will not be a script in the usual sense but rather an overview of the topics and the main points to discuss. There are plenty of people who produce their own podcast scripts, and if you're comfortable with writing about your topic in a way that will sound natural when spoken aloud (as opposed to read in an article), then you might want to consider this approach as well.
This section of the podcast creation should take around three hours for the initial episodes but once a routine has been established, productivity should increase. After creation, the script will then be sent to you for recording. If needed, my company can also do the recording, but recording a podcast is not difficult; there are a number of guides online that explain in detail how to do it.
Podcast Submission and Syndication
If you are using my company, after we receive the audio we will then produce show notes which are optimized for SEO and link back to specific parts of your web site. Again, you can spend the time to do this yourself. The show notes should also include a promotional code specific to the podcast which will allow for tracking.
The next step is to upload the audio file and show notes to the Wordpress installation. From Wordpress, they are automatically syndicated on many websites. Manual submission and link building on a per episode basis should here also be included.
· 1 ½ hours - Show note production and SEO optimization
· 1 hour - Audio upload and syndication
· 5 hours - Episode link building on social media, forums and other related sites.
Next: Podcast Content Plan >>
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