Podcasting: a Top SEO Tip for 2007
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Gary Beal, well known to SEO Chat forum members as GaryTheScubaGuy, came up with 21 excellent tips for SEO for 2007 to turn the remainder of this year and of course 2008 into one of your best. He went into massive detail for all of his tips, which is why we're running them in parts. Yesterday we ran the first part, which featured the first two tips. Today's article is completely devoted to his third tip, which is all about podcasting.
3. Video and Podcast Marketing, Presentation and Optimization
I am developing SEO podcasts, and I have clients that are developing different content for video such as gambling tips, tweaking motorbikes and walk-through tours. This is fixin' to be huge folks…like cell/mobile phone huge.
Mobile video is the new television, and will continue to grow quickly. The length of time spent for Yahoo and YouTube average visits was between 13 to 15 minutes per visitor. Imagine getting people to watch an ad on television that long...or what you would have to pay for that audience.
If you mess around with YouTube or any video resource you will find "share with a friend" and "add to favorites" options on both sites. You will also find many social bookmarking tools. (Pay attention now, I'll show you how to syndicate these podcasts and get a serious boost a little later!) The important point here is that you need to get into mobile web applications, whether it is podcasts, web browser compliance, or your own personal usage of the mobile web. This is the way things will transition in just the next 12-24 months.
All it takes is a video camera or good webcam, some basic editing software, and you're ready to go. Be sure to keep the video short, something that people want to learn about or that will keep them watching, and place your URL somewhere in the video. At the end of the video include a "call to action." If you are creating streaming video for your website try this tool. It will automate the process and makes it quick and easy. You can even add a YouTube or MySpace type script to your site to drive viral marketing and promote backlinks.
Submit your instructional video (or whatever you choose to do) to free video publishing sites such as YouTube, Shorkle, Veoh, Furl, Bolt, MovieMasher, Zango, Badongo, MyUseNet and many others.
Continue to work on this and master your editing skills. Be sure to name the file with your keywords. You would be surprised how many of these video ads are showing up on the first page in normal Google searches. This will give you a great advantage over your competition if videos (or what I like to call free advertising) can be applied to your niche market.
Plus with Google's new Universal Search, this optimization technique could very well put you into the top 10.
For those of you on the agency or freelance side of things, here is a great template to work off of when trying to motivate your prospect to invest in podcasting.
| | | | | | Your Website Podcast Test Proposal |
A Podcast is like a radio show or webcast with a difference; they can be syndicated and listened to whenever the listener wants. Podcasts have become increasingly popular since their creation around 2004 with the BBC now running most of their radio and some TV programming as podcasts. Other traditional media such as newspapers and other TV channels such as The Sun, The Independent, ITV and Channel4 all have a collection of podcasts.
My company has in-depth knowledge of all forms of podcast creation, with vast experience in creating, running and promoting highly popular podcasts. A podcast brings several advantages to a website or brand.
o New way of reaching customers. A podcast is another way of reaching out to your web site customers, using sound and/or video to give communication a new dimension.
o Visitors enjoy the podcast at their own leisure. A podcast produces a message that can be heard/seen at the customers' leisure, meaning your web site's message can be heard/seen while walking, running or driving, in addition to when customers are at home, also giving your web site increased brand exposure.
o Distribution. A podcast can be distributed instantly (pinged) to hundreds of directories and submission services, depending on the software.
o Viral Effect. A podcast can become a viral message passed between friends, co-workers and relatives, depending on the contents. An example includes the BlendTec Will It Blend videos (Will It Blend iPods - http://www.youtube.com/watch?v=B8H29jU8Wrs - 4,051,828 views)
Next: Initial Podcast Implementation >>
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