Look at a list of search results, and you’re likely to be bowled over the by the amount of choices you’ll see. There are a lot of sites out there, and you might spend about 45 seconds sizing one up before you decide whether or not it’s right for you. Why should visitors treat your site any differently? What do your pages offer to keep their eyes glued to the screen, to get their mouse buttons clicking to see more? Perfect page design isn’t all aesthetics; it’s about strategy.
The average Internet user has little time to hunt for what they want when they can find a page offering information in a clearly-accessible fashion. It’s too easy to exit one Web page and open another; it's much easier than hunting around on a page that isn’t well-designed. To achieve perfect page design, you must never lose sight of one end-all, be-all objective: navigation.
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Flashing text, banner ads, streaming video and bold graphics are only some of the elements which are often used to grab the eyes and command attention on the Internet. When you have a lot of great content, plenty of advertisements to help you supplement your site income and all sorts of little extras that brighten the look of a page, your navigation can easily become swamped. The perfect page design is one which puts all your content, ad and navigational elements together in one pleasing eyeful.
If you fill your page with distractions, your traffic is likely to become annoyed, leaving the page instead of opting to spend a few extra moments searching for what they need. Internet traffic is used to instant gratification and one-click ease. These are not the people who are going to patiently scroll through your site to find the search bar or links they really need. It’s much easier to simply find another site -- and they will.
Take an objective look at your page and ask yourself what seems to stick out the most. If you find your eyes continually being drawn to a single element, you may not have the perfect page design. You may, in fact, have a bit of a serious design problem.
Search Optimization 
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