Overcoming Search Engine Paralysis - Three Simple Improvements

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There are three simple ways to improve your site’s “link popularity”, and drive traffic at the same time:

1. Submit your site to the major directories. Yahoo charges $299 a year for commercial sites, but there are several popular directories, including dmoz.org, goguides.org, and joeant.com, that will list your site for free.
   
   
2. Trade links with related websites. You can help each other, and your visitors, by linking to other good websites.
   
   
3. Look for other sites that have resource directories, and ask them to link to you. I like to look in the Open Directory (http://www.dmoz.org) to find related sites.

Whatever you do, don’t try to take “shortcuts” when it comes to building links. If you’d like to learn more about link building, try Linking 101 (http://www.linking101.com) and Linking Matters (http://www.linkingmatters.com).

That’s it! If you do these three simple things, your search engine rankings are sure to improve. Just remember that there are no shortcuts, and it’s never a good idea to try and “trick” the search engines. The honest approach is easier, and much better for you and your visitors in the long run.

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