Organic SEO is Worth the Work - Adapt or Die (Page 4 of 4 )
The movie "How to Be a Player" has a line that says "Man is the most adaptable creature on the planet." Your web site has to evolve and change with changing times and seasons. What is the worst that could happen in SEO? Would your web site survive if Google was no longer the number one search engine? What if all the search engines changed their algorithms? If you do not constantly evolve and constantly grow, then you are guaranteed to be on the next list of web sites ruined by the changing tides of SEO.
You must reinvent yourself. You will need to use constantly changing technology to keep your web site on the cutting edge and avoid looking like you just came off Noah's Ark. Organic SEO must be truly adaptive, able to change to accommodate changing needs.
Sites that were built with millions of dollars of venture capital went belly up with the first dot-com bust, simply because they refused to change when faced with new challenges. The list of such sites goes on indefinitely; I won't bore us by reciting them here. But let me say that the churn rate for failed websites has increased.
The difference between failed websites and successful ones is growth. One of the biggest success stories of recent times is that of Ngemu.com (a company that provides video game emulators for the PC). The category was in the clutches of emulatorzone.com for years. But Ngemu kept growing, and after close to three years in obscurity, they can now boast of 58,000 registered users.
Building Relationships and Making Money
Using great content and having an easily navigable site ensures that you will grow relationships with your customers that will translate to long profitability. Ethical practices, ethical hits, and long term relationships will bring you long term money.
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