Organic SEO is Worth the Work - Navigation
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Navigation helps your web site's usability. Usability improves your searcher's browsing experience. A good browsing experience makes the user comfortable with coming back to your site. To know the kind of navigation that keeps a user comfortable, you have to think like a user. The lay out of your navigation is not supposed to be written in stone, it should be comfortable and make it easy for the user to get around your site.
A site with poor navigation results in poor interactivity, and if you lose your interactive features, you become no different from a static brochure or a catalog. Easy-to-use navigational tools make visiting your website an interesting experience (assuming you have great content). Also, your links should be replicated as many times as possible, to ensure that the user does not have to unduly strain him/herself to find a link.
The content must be organized before the design and programming is brought into place. Dumping loads of information on a web site designer who has zero interest in how the information is arranged, and who simply puts all the information in general segments for his own comfort's sake, will definitely defeat your SEO strategy. What I am saying is that the web designer should be the last person to be brought into a project which has search engine optimization as its primary aim. The information should be grouped and organized into categories, then the web designer simply builds the site around said information.
Another important thing about your navigation is that you should always have text links so that your web site is search engine friendly, lest crawlers get to your site and cannot reach other pages. The arrangement of your site should also ensure that the page farthest from you home page through the link structure should not be more than three links away; this will ensure that all your pages have a chance to get indexed.
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