Optimizing for Christmas - H-TML, H-TML ' It's Time to Do Some Checking.

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The previous page covered the creation of Christmas special offer pages, but as you have your HTML editor now open, take the time to check that your existing pages are also up to scratch as far as search engine optimization is concerned. Below a 10 point Christmas SEO checklist:

1. Is your product name and related main search terms in the title tag e.g. <title>Keyword rich title</title>.
   
   
2. Do you have your main search terms in the visible text at least 3 times'
   
   
3. Are you linking from your other internal pages to your product pages with keyword rich link text e.g. <a href="http://www.yourdomain/product-page.htm">Product or Keyword</a>.
   
   
4. Are you using the alt attribute on images to add your main search terms'
   
   
5. Have you recently tried to gain links from other websites' If not, do so now.
   
   
6. Can you exchange existing graphic text (image) for normal text anywhere on your pages'
   
   
7. Can you add text to those pages that currently have very little.
   
   
8. Have you made sure you have different meta descriptions for EVERY page'
   
   
9. Do you have a site map to assist search engine spiders in finding your pages'
   
   
10. Have you checked that those linking to you are doing so with the optimum link text (anchor text)'
    

There is no better time than now to get the HTML editor out than now. Tweaking your site for the Christmas search traffic can increase your online revenue more than you might imagine.

Next: Conclusion >>
 

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