Optimizing a Web Site`s SEO Ranking - On-Page SEO
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Search engine optimization involves two steps, namely on-page and off-page SEO.
On-Page Search Engine Optimization
The title, content, headers and images of a website are considered on-page objects. Organizing these on-page objects to increase the search engine ranking of a website is called on-page optimization.
The title of your website often makes the first impression. The website title appears on the colored bar at the top of the web page. Make the title attractive and impressive. Choose a good keyword that best describes your website. Similarly, give good keyword rich titles for the sub-pages linked within your website.
Website content is the major thing you must concentrate on in order to get a good search engine ranking. Keep the relevant content that best portrays your website and its purpose. Search engines have automated crawler programs called spiders or bots (or sometimes even spiderbots), which crawl through the content of the website and search for keywords entered by the user. So make the content of your website keyword rich.
This doesn’t necessarily mean that you can just jumble the keywords wherever possible. Make the content fluent with proper keyword usage. Unnecessary and excess usage of keywords can make a search engine devalue your site or completely ban it from its index. Keep updating the content of your website so that every time a particular visitor visits your site, he or she can find the updated content. This makes the visitor keep visiting.
Using duplicate content reduces the chances of your website being crawled. So avoid using duplicate content. Also check that the content of your website is grammatically correct. Remember, there is a lot of difference in spelling between American and British English. Use the grammar of your target market. Always keep your text in HTML format rather than using graphics to convey text. This is because the search engines do not give much attention to graphics.
Meta tags can also be used to boost the search engine rankings, but not to a great extent. Moreover, meta tags are now rarely used to check the relevancy of a website. Adding them, however, will do no harm to your website.
Make your website look pleasant and appealing to the visitors. Add suitable designs and light graphics to make it beautiful. This entices people to give your site a second visit. It’s a natural human tendency to give a second look to things that please the eyes.
Check that all pages of the website are properly linked and have proper content. This helps the spider crawl through each page.
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