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SEARCH OPTIMIZATION

Optimizing a JavaScript Site for Search Engines
By: Jennifer Sullivan Cassidy
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 13
    2005-11-09

    Table of Contents:
  • Optimizing a JavaScript Site for Search Engines
  • Drawbacks of JavaScript in Respect to SEO
  • Content Positioning
  • Keyword Density, Navigation, Link Strategies
  • Functionality and Optimization
  • Move the Code
  • Navigation and Effects
  • Noscript Tags
  • Your Sitemap

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    Optimizing a JavaScript Site for Search Engines - Your Sitemap


    (Page 9 of 9 )

    4.  Have a textual sitemap

    It’s always a good idea to implement a sitemap, whether you use JavaScript or not.  Clear navigation is the point here, and while some search engines will disregard the <noscript> tags, optimizers sometimes put a link to a textual sitemap in between them.  I usually recommend that clients place a link to their sitemap in the bottom or footer navigation bar, just in case; and especially if the site has any JavaScript links. 

    Conclusion

    Whatever your use of JavaScript might be; whether you prefer this client-side code because of its server resource conservation properties, or you like the dynamic ability and functionality that the code has when presenting your website to your visitors, one thing remains true.  Search engines, while changing almost daily, do have some constants; and one of those constants is that they still cannot read client-side code like JavaScript.

    Having good READABLE content positioned properly on the page, clear navigation, and many relevant backlinks is still the only winning SEO combination, and it will be this combination that will get you indexed in the SERPs.  I cannot stress enough that trying to slide on these basic principles is not a good idea.  And while I’m sure you can respect this opinion, you also know by now that all hope is not lost in optimizing JavaScript pages.  Use external files, text links, and a site map, and you will probably be just fine.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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