Optimizing Websites With Minimal Text. - Playing Tag
(Page 3 of 4 )
The next step is to use some comment tags. These are easily created and can be filled with keywords, although please understand then I've not said spammed with keywords. My suggestion is to have no more than 4 comment tags on any page, each with no more than 100 characters per tag. A comment tag looks like this in HTML:
<!-- Insert Your Wacky Keywords / Phrases Here -- >
Ensure these comment tags are inserted inside the tags and not inside the tags.
The next step is to create your meta tags, if you haven't already done so. Let me explain a little about how these work. The keywords tag is an old method used to allow search engines / robots to determine the keywords for the given page (very easy). The description tag is the old way that search engines used to give a good description to searchers for a given page. Neither of these tags carry a vast amount of weight anymore, in saying that, some search engines (such as Altavista & All The Web) still use them effectively.
Your tags should be in the form of description first, then keywords, which will yield a result similar to:
<meta name="description" content="Put the description of your web page in here.">
<meta name="keywords" content="place, some, comma, delimited, keywords, here">
The keywords tag should be no longer than 255 characters, and the description tag no longer than 128 characters, both should be placed underneath the TITLE tag inside of the head. The Title tag is one of the most important items, and should be utilized perfectly. Your Title tag must be no longer than 60 characters and should contain your most targeted keywords. So, your complete tag should look similar to:
<TITLE>DarrinWard.com - Search Engine Optimization & Marketing</TITLE>
<meta name="description" content="Put the description of your web page in here.">
<meta name="keywords" content="place, some, comma, delimited, keywords, here">
Notice that I highly recommend NOT using only uppercase letters in the head tag, as this might get flagged as spam by some of the search engines, also it is rather difficult to read.
Next: Follow Through >>
More Search Optimization Articles
More By Darrin Ward
/ 9 
