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SEARCH OPTIMIZATION

Optimizing Flash
By: Mark Angeletti
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 14
    2004-06-22

    Table of Contents:
  • Optimizing Flash
  • The Real Problem and Solution
  • Concentrated Content and Themes
  • The Fix

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    Optimizing Flash - The Real Problem and Solution


    (Page 2 of 4 )

    I have often heard it said, "If you want to get an all Flash site to place well in the search engines you need to build up quality inbound links." The problem with this statement is it's mistaking PageRank for positioning. While PageRank plays an important role in the achieved position of a search, it is not the sole factor. If it were, then sites like Adobe, Macromedia and W3C that hold PageRanks of 10 would rank first for every conceivable search. They don't, so something else must come into play. That something else is content. More specifically concentrated content.

    Yes, but you have already told us how we can get our content on the page and have it indexed - so the problem's solved right? Wrong!

    Even though you have now found a way to get your content on the page you still have a major problem - you have a website that consists of but a single page.

    If you were to ask a search engine marketing company or individual to help you with your search engine ranking position (SERP) and proceeded to inform them that they only have a single page to work with, they would certainly have their work cut out for them - Flash or no Flash.

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