When optimizing a site, it seems like Google is on the top of everyone’s mind, but there are niche search engines that add very targeted and useful traffic to make a site’s job postings much more effective. Optimizing for them gives professional SEOs one more service they can offer to employers or contractors. Read on to learn about making the careers section of your web page easily crawled and helpful for Simply Hired, and these same practices will help you in other vertical job searches.
Thankfully, getting listed on job search engines like Simply Hired and Indeed is very easy, but it usually requires a bit of special attention. Unlike Google, they want to help your postings make it into results pages. This gives them more jobs and a more useful site.
In an attempt to get more job posting and be more useful, Simply Hired is pretty vocal about what it takes to do well on their site, making your job easier. Recent surveys by bloggers (and my own tests) show that Simply Hired currently has more job postings that turn up in search engine results pages (SERPs) than any competing vertical job search. For these reasons, I’ll be showing how to get good listings on their site, which will also be very helpful in getting listed elsewhere.
Before we go any further, I’d like to take a very quick look at the popular job searches. Although job boards like Monster are still on top, more job searchers are realizing these niche search engines give them more matches at once. Indeed and Simply Hired are the two big names right now, and both crawl thousands of job feeds already.
Simply Hired is quickly evolving. It has all sorts of filtering features (job type, work experience, company name, etc) that you get with the big job boards, though most job search engines lack them. Every post is accompanied by salary research buttons and job saving features. It’s entertaining too, if you check out the just-for-fun Simply Fired site. Visit to read stories about people getting “let go” for some surprising reasons, like the guy who was fired for eating a slice of pizza. These sites get a lot of traffic, and there's no reason not to grab your piece of it.
Although Indeed is more established from being around a few years longer, it looks like Simply Hired is more aggressively trying to be the better engine. Job hunters will find your job postings through either, but Simply Hired’s filters and features promise you more targeted and desirable traffic. So let’s see what we can do to get jobs in their indexes to attract job hunters to your website.
Search Optimization 
