Online Tools That Will Help Your SEO Strategy - Web Design SEO Principles
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- Title Tags
- Sticky Landings
- Flash, Frames and Ajax
- Service Limits
- Call to Action
- Focus Each Page
- Text, Text and More Text
- Power Blogging
No matter how much is spent on SEO or how slick the SEO tools, the website must support the perception of the searchers.
A well-designed website can make a significant difference in the success of the SEO campaign. It starts with the title tag, so give each page a unique title tag and include the keyword phrases.
The landing page design is critical. It needs to have a reasonable percentage of keyword phrases, it needs a strong call to action (what you want the customer/visitor to do) and it needs to appeal to the visitor enough to get them to stick on the page long enough to see the benefits, services and products and complete the call to action.
The use of Flash, frames and Ajax on the landing page creates an all-or-nothing read for most search engines; if you must use these technologies, be certain to include text below it or wrapped where the search engine can find it.
Some service providers and service systems for web sites block domain name recognition, making it difficult for the site to be picked up by the search engines. Be certain that everything about the site, including related services, supports the SEO process.
Remember the point of SEO is to convert visitors to customers. Keep the call to action clear for visitors. Phone numbers, products and services and connection to sales teams and technical staff to resolve questions are essential to the process. These elements need to be clear, precise and easy to find. The call to action message must be clear, concise and in line with the perceptions of the searchers. If the searcher has located this site with the “free web template” keyword phrase, only to find that this is a paid product site, the conversion will not happen, and in fact, the searcher will feel duped.
Each page of the website is a unique opportunity to connect to visitors. Focus each page on a specific keyword phrase; make each page a different focus. This will reinforce the entire concept of the site, making it more likely to connect with motivated searchers.
Text is critical; wrap images and videos with textual descriptions. Add alt tags with keyword phrases to images. Do not neglect a single opportunity to connect the text, keyword phrases and search engines, including links, images and videos.
Blogging and social networking are critical elements of the Web 2.0 world. Using the client’s CEO for blogging creates a powerful SEO tool.
Don’t underestimate the power of social networking, viral marketing and new Web 2.0 power sites in the SEO process. Sponsor quality sites, including .edu sites to build reputation and quality points.
Next: Top Five Free Online Tools for SEO >>
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