Online Tools That Will Help Your SEO Strategy - SEO Principles
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Regardless of what tools a developer chooses to enhance SEO results, keep these principles in mind when you select them.
Content
- Fresh
- Quality
- Content Rich Site
Fresh, quality content is what drives SEO rankings in the short and long term. The content needs to have relevance to searchers, and needs to keep the call to action (phone us, order here) fresh in the mind of viewers.
Keyword stuffing and articles designed only for ranking will create initial movement, but will not draw customers to the site, and will not keep them on the site. In fact, finding a site full of useless articles is likely to have the reverse effect and drive traffic away.
Links
- Keyword Phrases in Links
- Link through High Ranking Sites
- Quality, not quantity, in design and relationships
Creating relationships and driving cross traffic is best done with well-crafted links and linked relationships.
In addition to creating internal links and absolute links within the site, linking through to other sites and convincing them to link to you will support the SEO process. The bottom line in creating SEO results is text, links, popularity and reputation. Linking with industry sites and bartering links with other quality sites are great ways to build a relationship of SEO support.
Adding quality links that have been created to include keyword phrases and lead to the information that visitors are seeking adds much more than just meaningless links added simply to fill the site.
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