Online Resources for Would-be SEOs - Education and Edification
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I’m turning into a fan of Michael Martinez’s SEO Theory and Analysis blog (http://www.seo-theory.com/wordpress/). He delves more deeply into this topic than anyone I’ve seen. His posts are often challenging, sometimes controversial, and guaranteed to make you think. Lately, he has begun talking about putting together an informal peer-reviewed journal to be distributed in .PDF format that will cover SEO case studies.
Search Engine Journal (http://www.searchenginejournal.com/) covers both news and tips, with Loren Baker as the editor. Recent pieces covered how to get the most “link juice” for your articles and how to reduce accidental clicks on Google AdSense units. Being a writer myself who is always on the prowl for more excellent resources, I really like the list in their right column (though you need to scroll down to get to it) of the blogs that they read and suggest to others. You’ll find Matt Cutts’ blog on that list, as well as several that I’ve mentioned in this article and others that I’ve been meaning to start reading (Marketing Pilgrim, Stuntdubl, etc).
Google Analytics has a companion site called Conversion University (http://www.google.com/analytics/conversionuniversity.html). It features articles grouped under four main categories: driving traffic, converting visitors, tracking and testing, and analytics in context. The articles are strongly focused on items related to Google, as you’d expect. For example, there’s an article that explains how to figure out what you can afford to bid for keywords when buying cost-per-click ads. But much of the content can be put to more general use.
There are other resources you can find on the Internet, including several that I like to use, but haven’t listed. But the selection I’ve listed for you in this article should help you get your SEO studies off to a good start. Good luck in your education!
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